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Trade Show Essentials: Do’s, Don’ts, and Smart Strategies

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Trade shows are a powerful way for food and beverage businesses to showcase products, connect with buyers, generate leads, and stay ahead of industry trends. Making the most of these opportunities requires planning—from choosing the right show to effective post-show follow-up (yes, that matters!).

Presented by WTC Winnipeg and sponsored by Food & Beverage Manitoba, this webinar will help you boost your trade show readiness and maximize your investment when attending trade shows.

We will review:

  • Key do’s and don’ts for food and beverage exhibitors
  • How to decide if a trade show is the right fit for your business
  • Practical steps to prepare for your next event
  • And much more!

 

Bring your questions and get ready to make your next trade show a success.

Date: Wednesday, January 28th, 2026
Time: 12 – 1:00pm
Location: Virtual
Cost: Discounted to $0.00 thanks to our funders

Presented by

Image de Yewande Olubowale

Yewande Olubowale

Conseillère en commerce

Yewande is a Trade Advisor at World Trade Centre Winnipeg with extensive experience in international trade and banking. An MBA graduate and Certified Project Management Professional (PMP), she is passionate about helping Manitoba businesses navigate global markets and maximize trade opportunities through strategic advice and practical, results-driven support.

Image de Tamir Maharaj

Tamir Maharaj

Conseillère en commerce

Tamir is a Trade Advisor at World Trade Centre Winnipeg, supporting Manitoba businesses in building connections with Canadian and international partners. He holds a Bachelor of Arts in Economics and brings a strong understanding of business strategy and international trade, driven by his passion for creative entrepreneurship and global business growth.

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