FITTskills: International Sales & Marketing
- Event Start: 2026-04-09 02:00 PM
- Event End: 2026-04-30 06:00 PM
- 600
Export Plan Template
This free template is your roadmap to identify the right markets, avoid costly mistakes, and grow beyond borders
Share this insight:
Build your company’s strong international brand, develop effective sales and marketing strategies, build a high demand for your product and create strong relationships with your customers. You’ll be able to do all of the above by recognizing and applying the considerations an organization must make when promoting and selling products or services beyond domestic borders.
As part of FITTskills for Manitoba Powered by World Trade Centre Winnipeg, the International Sales & Marketing course will help you ensure the success of new international ventures by knowing and following the critical steps. Improve your bottom line by properly analyzing your organizational readiness and correctly identifying promising opportunities.
Course Modules
Plan and implement marketing strategies that will attract new customers and bring in the results you want.
Convert your leads into paying customers, and provide the service they need to remain satisfied and loyal customers for years to come.
Reach more customers around the world, fulfill their demands and make it easier than ever for them to complete a purchase online.
What You’ll Learn
- Fulfill your market entry and competitive strategies with the creation of actionable marketing and sales plans
- Meet the needs of your customers by adapting products and services for specific international markets
- Appeal to the values and preferences of the target market by developing a strong international brand
- Encourage future sales by providing efficient delivery of purchases and customer support
- Increase your reach, decrease costs and enhance the customer experience by developing an easy-to-use e-commerce operation
Session Dates
Four virtual sessions, each from 2:00 – 6:00pm
- Session 1 – Thursday, April 9th
- Session 2 – Thursday, April 16th
- Session 3 – Thursday, April 23rd
- Session 4 – Thursday, April 30th
Course Tuition
CAD $600.00 + GST
If you wish to have your organization invoiced for the enrollment fee, please contact Melanie at mfoubert@wtcwinnipeg.com to arrange enrollment and invoicing.
Please note that no refunds will be offered once access to the program materials have been sent to the participant.
Registration closes on April 5th, 2026 at 11:59pm.
Meet the Instructor
Jose M. Lopez Bueno, PhD
For more than 20 years, José has held various marketing management positions in the financing, consulting, insurance, aerospace, and heavy vehicle industries, overseeing several markets in Canada, the US, and the European Union.
José holds a Ph.D. in International Economics and an M.S. in Advertising Management. Over the last 15 years, he has lectured at several universities in Canada, Germany, and Spain.
He is a full-time Instructor at RRC Polytech.
Wondering what's next?
Explore more courses offered through FITTSkills for Manitoba Powered by World Trade Centre Winnipeg.
Manitoba Business Start-Up Kit
Learn more about starting a business in Manitoba through this free guide from World Trade Centre Winnipeg
Related Upcoming Events
WTC Talks – February 2026 featuring Paul Bauer
Shrugging Doctor Beverage Company